State Regulatory Flexibility Movement Given Boost
Today’s publication of a “best practices” guide gives a boost to the already strong state regulatory flexibility movement. The guide, published by the Office of Advocacy of the U.S. Small Business Administration, will help states that are implementing regulatory flexibility programs for small business.
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Casting Call
If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news.
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Nike Unfastens Her Sandal
Athletic-apparel giant Nike has decided that the Internet needs a more central place in its advertising strategy. Rather than designing a traditional TV/radio/ billboard campaign and throwing in the occasional online banner ad, Nike wants to start with the digital message and build from there.
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Be Prepared
The growth and evolution of a multicultural U.S. marketplace is changing the home buying landscape. If you’re going to capitalize on it, you need to tweak your business plan and marketing approach to accommodate those consumers.
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How to Calculate Political Risk
Small and midsize companies hesitate to venture overseas because so much is unfamiliar: the language, the regulatory environment, the tax system, the culture. But another, greater concern should be that so much is unstable.
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The Myth About Creation Myths
Tales of groundbreaking innovation sound a lot alike. Like action-adventure movies, they have a predictable structure. You know how Die Hard 4 is going to end and you know how YouTube began: Some ordinary guys, without money or power, triumph via a brilliant insight and scrappy groundwork, just like Hewlett and Packard, who started in their garage.
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