April 2010 Issue
  Featured Articles
In this issue:
Where Do Jobs Come From? New Analysis of Job Gains and Losses from the Office of Advocacy
It’s in the Way that they Use It
It’s Not Just My Business. It’s My Life.
How a New Product Fueled a Comeback
The Secret of Sales Success
 
 
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SBA
Where Do Jobs Come From? New Analysis of Job Gains and Losses from the Office of Advocacy
WASHINGTON, D.C. – Over a recent 15-year period, small businesses created some 65 percent of the net new jobs in the private sector, according to conservative estimates cited in a new report from the SBA Office of Advocacy. In An Analysis of Small Business and Jobs, Advocacy economist Brian Headd notes that many of the new jobs are in new business startups, but an even larger share are in expanding firms of all sizes—particularly mid-sized firms with 20-499 employees.
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Nicholas Chilenko
It’s in the Way that they Use It
Website design and usability are critical to converting eyeballs to sales. The Internet offers a wealth of new opportunity for small businesses, but web surfers are a sensitive bunch. One wrong move and your new customers could be forever lost in the ether. Keep them happy by following these website usability guidelines.
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Seth Godin
It’s Not Just My Business. It’s My Life.
There’s a fundamental choice to be made, folks. Either you fit in or you stand out. Big companies and big schools and big bureaucracies (and your in-laws) push you to fit in. They teach you the standard rules, have you fill out the standard forms and insist that you depersonalize whatever you do.
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Lauren Bans
How a New Product Fueled a Comeback
Acing its biggest test yet Education and test prep company Flocabulary is making the most of a new product that helped it avoid bankruptcy.
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Francie Dalton
14 Tips for Small Companies to Thrive in a Down Economy
If your thoughts are primarily fear-based, if you’re envisioning the worst for yourself and your business, if your conversations are focused predominately on bad news, then you’re seriously impeding your own success. Instead of giving succor to all the negative blathering, buckle down and determine to take three actions every single day to improve revenue. Here are some suggestions.
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Inc. Staff
The Secret of Sales Success
Great salespeople are masters of psychology: The best of them can suss out pain points and imminent objections just a few minutes into a call. Their own psyches, however, are more mysterious. Are they motivated by greed and competition? Or masochism and the prospect of rejection? Perhaps both, suggests G. Clotaire Rapaille, a psychoanalyst and ethnographer who has been working with major corporations for two decades.
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