John McDowell New Look At Entrepreneurship in the 21st Century Entrepreneurs are a dynamic force that will dramatically shape
America's 21st century economy. Yet they will be buffeted by many forces, some of which will require innovative public policy responses. These findings are central to a new report, Entrepreneurship in the 21st Century, issued today by the Office of Advocacy.Read more >>>
The DMA E-Mail Has Best ROI A new landmark study from the Direct Marketing Association (The DMA) found that e-mail offers, particularly those sent to in-house customer lists, produced the highest overall return-on-investment (ROI) for marketers focusing on soliciting direct orders, generating leads or building store traffic.Read more >>>
Cara Cannella Kill the Commissions The case for dropping individual commissions. Nate Wolfson could hardly believe his ears. For as long as he had run Thrive Networks, an IT outsourcing company in Concord, Mass., salespeople had been paid almost entirely on a commission basis. The system seemed to be working fine…Read more >>>
Stefanie Olsen Search engines try to find their sound
To be Googled, or not to be Googled? That was the question facing National Public Radio's online director Maria Thomas earlier this year. The answer would seem obvious for anyone doing business on the Web, where being included in search results can mean the difference between success and oblivion.
But in Thomas' case it wasn't that simple: Most "spiders" that crawl and index the Web are effectively blind to audio and video content, making NPR's highly regarded radio programming all but invisible to mainstream search engines . Read more >>>
Katie Hamm Popularity rises for broadband, rich media ads As prices decline and more ISPs promote broadband connections, the number of home Internet users connecting via broadband has increased by 27% in six months, according to a report by Nielsen/NetRatings…Read more >>>
Mark Henricks What Not to Do A seasoned entrepreneur reveals the 17 most common mistakes start-ups make and how to avoid them—plus, the 5 things you must do to ensure success.Read more >>>
Tobi Elkin Disney Internet Group Launches Family Motion FamilyFun TV follows the launches of similar online video products in the Disney stable, including Disney Motion, ABC Motion, Movies.com Motion, and ESPN Motion. The group's "Motion" approach involves a caching technology that enables the entertainment giant to push video to consumers for an experience similar to watching TV. The technology automatically launches full-motion video clips ranging from one to three minutes long. The Motion application must be downloaded by consumers.Read more >>>
Featured vPresentation Clients
Ihance Ihance software allows frontline employees to know exactly what their contacts are doing across the corporate web site the moment it happens. This solution truly makes your web site and digital marketing part of your sales and service teams.View >>>
The Sherer Group The Sherer Group, is a branch office of Brookstreet Securities Corporation, member of NASD/SIPC. With over 34 years of industry experience, The Sherer Group has the expertise and resources to provide you access to a range of executive benefit programs, as well as insurance and investment plans, to help you minimize taxes and keep more of what you earn.
How do they do it? With a powerful financial solution called The Welfare Benefit Trust also called the 419 plan. View >>>
Hiller Aviation Institute & Museum The Hiller Aviation Institute & Museum is dedicated to the dreams of flight. Looking back 130 years and looking forward 100 years, vintage and futuristic aircraft chronicle the story of aviation's past, while leaving clues to its future. The experience is educational, casting new light onto the technical innovations native to Northern California. Before you leave, you'll be transformed from visitor to explorer.View >>>
New vPresentation Email Marketing Services Features
Send Webpage to a Friend or Colleague
The best use of this function is to encourage visitors to your website to tell their friends about your site. You can add a link on your website to Send Webpage to a Friend to any place on your site.
Generate Website Profile Update
Use this to allow recipients of your emails to update their profiles using a page on your website. Simply copy and paste the form code in your VEMS Account onto a page on your website to allow your users to check unsubscribe or manage their account profiles. This form will send an email to the requestor, which he or she can then click on to update their profile in a secure manner.
