Small Business Responds To Call For Nominations Of Federal Rules In Need Of Review And Reform
WASHINGTON, D.C. – Small businesses and their representatives have eagerly responded to the Office of Advocacy’s call for nominations of federal rules in need of review and reform. Nominations have been received from across the country since the announcement of the Regulatory Review and Reform (r3) initiative.
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Bigger Bucks for Savvy Companies
Studies show that cause-related marketing, that is, when a company associates itself with a specific cause, can be surprisingly effective; sales increase on products linked to good social causes, even when prices are raised.
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Making Cents
Creating a local currency can help entrepreneurs drive sales.
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The Year (and Decade) of the Tiger
Think you can translate your brand for the savvy Chinese shopper?
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Funky, Flirty, Loud and Lemony
Today everyone has multiple storefronts. There's your catalog cover, your Web site home page, and, if you're a brick-and-mortar retailer, your physical, real-world storefront.
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