Small Businesses Are America’s Innovators
WASHINGTON, D.C. – Small businesses are the innovators of the American economy as they obtain many more patents per employee than larger firms, according to a study released today by the Office of Advocacy of the U.S. Small Business Administration. Moreover, their patents outperform larger firms on a number of measurements, suggesting that small firm patents in general are more likely to be technologically important than those of larger firms.
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The Next Marketing Challenge: Selling to 'Simplifiers'
Watch out for a new brand of consumer in 2008: the middle-aged Simplifier.
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Neuromarketing: When an MRI Predicts What You'll Buy
In Lindstrom's Buyology, marketers study brain scans to determine how consumers rate Nokia, Coke, and Ford.
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Consumers Respond Positively to Cause-related Marketing
Companies are increasingly forming partnerships with nonprofits and supporting causes to help strengthen their brand in the eyes of customers. Research shows that people are more likely to buy products from companies that associate themselves with a cause.
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To the Rescue
Your entrepreneurial education, with its teachings on marketing, business planning and financing, can do more than just help you start your own business: You can use your training to help other business owners in need.
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Retail’s Desperate Hour
The holiday season of 2008 may go down in history as one of the biggest nail-bitters in the last few decades. Motley Fool analysts have assessed the state of retail going into this critical season -- the stocks, sales strategies, consumer trends -- and identified the winners and losers at the mall and in investors' portfolios. Click here for the complete report.
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