Tough Labor Markets Tied to Startups of Smallest Firms, Study Finds
WASHINGTON, D.C. – Much has been said about small employers of up to 500 workers, but little is known about the three-quarters of firms in the economy that are “nonemployers,” generating full- or part-time work for their owners. A new study examines basic statistics about the entry and exit of these very small firms. In contrast to employer firms, which often start as a response to an economic opportunity in the marketplace, nonemployer firms are often started as an occupational decision.
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Paychex Is Still Waiting for the Recovery
Companies that cater to small and mid-sized businesses are a good barometer for the overall economic environment. As a major player in payroll processing and other HR services for such businesses, Paychex (Nasdaq: PAYX) drew a lot of attention in its earnings announcement yesterday.
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7 Secrets to Selling Luxury
Saving face in tough times is a particularly dicey exercise for luxury retailers. When brand prestige is your currency, an ill-conceived, short-term, budget-minded makeover can lead to long-term brand destruction.
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Banks' Mad Men Prep for Addressable Ads
Most online consumers are now used to Google and Facebook sending them targeted advertisements based on their behavior and message content; that kind of highly specific targeting is coming soon to a TV near you with marketers able to send specific commercials to specific households based on demographics.
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The Importance of IT
These campaigns can be tough, but are worth the effort. Are cross-media campaigns complicated? Sometimes. But they also offer confident managers a great opportunity to boost returns on their marketing investment.
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Re-Useful
Close is only good in horseshoes and hand grenades - well, and marketing, too. If a company gets a five percent response on a direct mail campaign, odds are the marketing department will be thrilled. For TV it's worse.
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