February 2007 Issue
  Featured Articles
In this issue:
Proposed SBA '08 Budget Ups Small Business Financing
Will Text for Food
Niche Marketing vs Mass Marketing
Beyond Traditional Referrals
 
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SBA
Proposed SBA ’08 Budget Ups Small Business Financing
To $28 Billion, Reduces Loan Fees, Increases Most Programs.
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Sara Wilson
Will Text for Food
One hungry entrepreneur found his calling making it easier than ever to order takeout.
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Ivan Delman
Niche Marketing vs Mass Marketing
Visualize the mass marketing person as standing smack in the middle of a major league park. On the ground, in front of this person, is a large pile of various denominations of currency. The mass marketing person just set this pile of currency on fire. He wants to attract the attention of the seated spectators using the smoke from the burning currency. He has put out the word that smoke from burning currency will clear all eight sinus cavities.
Read more >>>

Jennifer L. Alford
Beyond Traditional Referrals
Doctors, attorneys, CPAs—yes, they’re good centers of influence, but every advisor is calling them. You don’t have to be one of them.
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Thomas Stemberg
What You Need to Succeed
Treat people right and they will eat nails for you, and other lessons I learned building Staples into a giant company.
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NFIB
January Labor Market Uptick Lifts Nation's Small Firms
Rebounding on good news from the labor market, the nation's small businesses perked up in January
Read more >>>





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