February 2010 Issue
  Featured Articles
In this issue:
Business-owning Households More Likely Than Others to Have Higher Income and Wealth
Google Earns High Marks for Super Bowl Ad
Cold Calling Is Back
You Are Not Your Target Audience
10 Brilliant Marketing Ideas
 
 
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SBA
Business-owning Households More Likely Than Others to Have Higher Income and Wealth
WASHINGTON, D.C. Ė Does small business ownership help increase a householdís overall well-being? One way to look at this is to examine how the income and wealth of households owning small businesses changed in the most recent economic expansion and recovery period. That task was undertaken in a study just released by the U.S. Small Business Administrationís Office of Advocacy.
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Kenneth Corbin
Google Earns High Marks for Super Bowl Ad
Search giant makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone.
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Registered Rep
Cold Calling Is Back
If you visit William Mundy at his Blue Bell, Pa. office, chances are good youíll find him with his ear pressed to the phone, pitching his services to people heís never met: Thatís right, cold calling. Mundy, a financial advisor with Merrill Lynch who has been in the business since 2002, spends about 30 to 35 hours a week dialing for dollars and he says itís time well spent.
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Rebecca Sausner
You Are Not Your Target Audience
When I first read about Blippy, a Twitter-like service that would allow my "followers" to get real-time updates about my credit or debit card purchases, and "like" or comment on them, a la Facebook, I rolled my eyes. Who cares what I just bought at Starbucks, and, more importantly, why would I ever want anyone to know? Who in their right mind would use this?
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Matthew De Paula
Good For Business
Washington Trust Co. of Westerly, R.I., has printed a calendar for its customers every year for more than two decades. But this past holiday season, it decided to forgo that tradition and and use the money to print up 15,000 coupon books, with deals ranging from 15 percent off labor at M&R Electric to buy-one-get-one-free at Burger Barn.
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Entrepreneur
10 Brilliant Marketing Ideas
From radio to YouTube clips, 10 companies that changed everything. As every dedicated watcher of Mad Men knows, advertising is built on the genius of ideas. Inspiration can strike from any corner (and in every flashback). And beware: Even the greatest ideas are fleeting.
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