February 2006 Issue
  Featured Articles
In this issue:
Minding Your Business
Study: SMB sector upbeat about prospects for new year
How Click Fraud Could Swallow the Internet
Getting listed on comparison shopping search engines is an effective way to reach new customers
With Few Options, Rural Businesses Forced to Find Their Own Internet Access
The war for top talent
 
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Robert Kiyosaki
Minding Your Business
Secure your financial future by thinking like an entrepreneur, not like an employee.
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Matthew Schwartz
Study: SMB sector upbeat about prospects for new year
Small and midsize business owners active in e-commerce expect a better economy this year, according to a recently released survey.
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Charles C. Mann
How Click Fraud Could Swallow the Internet
Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
Read more >>>

Laurie Zuckerman
Getting listed on comparison shopping search engines is an effective way to reach new customers
Shoppers are flocking to shopping engines like BizRate.com and Yahoo Shopping to compare the offerings of many merchants side by side. The benefit for small-business owners is an educated customer base poised to purchase. According to Forrester Research, 75 percent of users eventually purchase a product they researched on these sites.
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Karen J. Bannan
Ahead of the curve
Six tips to help you make sure your e-mail marketing stays fresh and effective. New year, new marketing program-or so the saying goes. In fact, there are plenty of steps you can take to keep your e-mail marketing efforts fresh and effective. Our experts weigh in with some ideas to help you stay ahead of the curve in 2006.
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Melanie Brooks
With Few Options, Rural Businesses Forced to Find Their Own Internet Access
Often ignored by major providers, rural small businesses and community groups are now installing their own networks to stay competitive.
Read more >>>

Geoffrey Colvin
The war for top talent
Top talent has never been more valuable, nor competition for it more fierce.
After 500 years or so the scarcest, most valuable resource in business is no longer financial capital. It's talent.
Read more >>>


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