January 2007 Issue
  Featured Articles
In this issue:
Small Business Use Of Credit Cards Increases
Traditional Media's Murky Ad Forecast
Using Client Feedback To Unlock Client Value
The People's Marketing
 
 
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SBA
Small Business Use Of Credit Cards Increases
The number of small business loans outstanding under $100,000 increased 25 percent between June 2004 and June 2005, according to a report released today by the Office of Advocacy of the U.S. Small Business Administration.
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David Lee Smith
Traditional Media's Murky Ad Forecast
What's this? The gelding Radio Advertising is running backwards as the horses head for the 2007 turn and the 2008 stretch? Is it any wonder that it's about to be caught by the sleek young filly, Internet Advertising?
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Rebecca Pomering and Julia Littlechild
Using Client Feedback To Unlock Client Value
Ask the right questions, track the information and link it to targeted activities.
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Rob Walker
The People's Marketing
Why more marketers are daring to let customers take charge of their advertising.
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Tara Remiasz
See Your Business Through a Customer’s Eyes
Considering the time and effort you invest in your business, it may be hard to stand back and see your company from a different perspective. Discover strategies that will help you to understand how customers experience your business.
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