January 2008 Issue
  Featured Articles
In this issue:
Small Businesses Lead U.S. Growth
Fine-Tuning the Channel
A Look Ahead
NTT Becomes A Smell-o-Phone Company
 
 
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SBA
Small Businesses Lead U.S. Growth
WASHINGTON, D.C. – Small businesses continued to lead growth in the U.S. economy in 2006, according to a report issued today by the Office of Advocacy of the U.S. Small Business Administration.
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Marshall Lager
Fine-Tuning the Channel
They're not exactly employees, and they're not quite customers, but your channel partners can be equally important -- and you can't just direct them by remote control.
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Mark Henricks
A Look Ahead
If you made it through 2007, you'll make it through 2008--or so say economic forecasters asked to describe the near-term environment for entrepreneurs.
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John Boyd
NTT Becomes a Smell-o-Phone Company
Japan's NTT Communications Corp., of Tokyo, is busy developing its Kaori Tsushin, or Fragrance Communications, as a way to pull our noses into the equation. Will aroma advertising pass the smell test?
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Frank Rose
Secret Websites, Coded Messages: The New World of Immersive Games
Alternate reality games help products reach an audience that is over-saturated with media.
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