January 2009 Issue
  Featured Articles
In this issue:
Small Businesses Respond To Call For Nominations Of Regulations Needing Review And Reform
Fall Mergers Have Yet To Yield Big Campaigns
Made to Stick: The Anti-Slogan Argument
Time To Quit?
Loser: The Ads Have Eyes
 
 
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SBA
Small Businesses Respond To Call For Nominations Of Regulations Needing Review And Reform
WASHINGTON, D.C. – Small business owners and their representatives have nominated 38 existing regulatory requirements as candidates for review and reform. The nominations came in response to the second year of the Office of Advocacy’s long-term Regulatory Review and Reform (r3) initiative.
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Anthony Malakian
Fall Mergers Have Yet To Yield Big Campaigns
Since September three mammoth institutions, Merrill Lynch, Washington Mutual and Wachovia, were purchased by Bank of America, JPMorgan Chase and Wells Fargo, respectively; the ramifications for the economy at large and the institutions are huge, and it will be up to the banks' marketing teams to make sense of these developments for consumers.
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Dan Heath & Chip Heath
Made to Stick: The Anti-Slogan Argument
When you have a big idea, make it come alive with a story. Make it real, color in some details, let it be something people can care about. Just don't make it snappy.
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Romanus Wolter
Time To Quit?
Every entrepreneur experiences challenges that make him question whether it's time to quit and try an alternate career. It's not about starting over--it's about empowering yourself to keep going.
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Sandy Siegel
Uncommon Enterprise
For 36 years, Linda Scott Cummings has been putting her business under the microscope--literally. That’s where she spends much of her time at Paleo Research Institute in Golden, Colo., analyzing things like pollen, starches and seeds pulled from archaeological sites.
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Prachi Patel-Predd
Loser: The Ads Have Eyes
TruMedia's facial-recognition system lets advertisers watch you watching their ads—whether you want them to or not.
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