June 2005 Issue
  Featured Articles
In this issue:
Word-of-mouth marketing gets people buzzing
Confidence hits three-year high
Be the Brains of the Operation
The Three Windows of Opportunity
Messaging Haze
 
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Richard Karpinski
Word-of-mouth marketing gets people buzzing
Is word-of-mouth marketing the hot new thing or just a new buzz-phrase for techniques and approaches b-to-b marketers have used for years?
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Confidence hits three-year high
Conference Board survey shows improved outlook on business conditions, jobs; May revised higher.
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Nichole L. Torres
Be the Brains of the Operation
Get your mind in gear, and start brainstorming with tips and tricks from an idea expert. You know you want to start a business, but you're not sure what kind. You're looking for inspiration, but you don't know how to get started.
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HBS Working Knowledge
The Three Windows of Opportunity
Golden opportunities hold out the promise of great rewards but generally require risky concentration of resources without the benefit of knowing whether the bet will pay off. The critical question is clear: How do entrepreneurs and managers recognize a golden opportunity from fool's gold before putting all their chips on the table to pursue it?
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Sheree R. Curry
A Shore Thing?
Many startups are sending jobs overseas. But does offshoring help or hurt business? Offshore outsourcing, practically a staple for multinationals, is popping up more frequently in the business plans of startup companies.
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Sebastian Rupley
Messaging Haze
Does the constant barrage of e-mail, instant messages, and cell-phone calls hurt or help productivity?
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