Exports are a Bright Spot in Economic Downturn
WASHINGTON, D.C. – A better market for U.S. exports was the highlight of the fading economy of 2007, according to The Small Business Economy report released today by the U.S. Small Business Administration’s Office of Advocacy. Small businesses, like other firms, faced growing challenges, as housing starts fell and energy prices increased.
Read more >>>
The Day the Brand Name Died
Friends, Fools, countrymen, I come not to praise Coca-Cola (NYSE: KO) ... but to grudgingly approve of its burial of the "Coca-Cola Classic" label. Fellow corporate titans with similarly tainted brands, I hope you're taking notes.
Read more >>>
In Praise of Marketing
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct.
Read more >>>
Tech and the City
Recent economic developments hit New York City hard, but the dramatic downturn on Wall Street might just lead to a flourishing upturn in tech creativity. "As people lose their jobs, the ones who are entrepreneurial will want to [start businesses]," predicts Allen Stern, founder of CenterNetworks, a website that covers mainly New York City web technology and news.
Read more >>>
Microfinance: Ready For Its Big Leap?
Janie Barrera's nonprofit microfinance institution seeks out borrowers on the fringe of society, offering them not only small-business loans but also credit and business-development counseling.
Read more >>>
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you doubt it, check out a survey by the Association of National Advertisers and Marketing Management Analytics.
Read more >>>
Advantages of vPresentation
- Generate more qualified leads in less time
- Convert more prospects to willing buyers
- Gain valuable insight into your audience with data tracked and maintained
- Boost sales while reducing overhead
- Deliver consistent, accurate presentations without the need for in-person meetings
- Increase brand awareness and protect your brand integrity
