March 2005 Issue
  Featured Articles
In this issue:
Small Business Lending on Rise, Study Shows
Spamming Spammers?
Diller's Search Finds Ask Jeeves
"Super Adjectives" Boost the Power of Your Copy
Interest rate losers and winners
Federal Budget Offers Boost to SBA
 
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SBA
Small Business Lending on Rise, Study Shows
Lending by the most important institutional supplier of credit to small firms-commercial banks-increased in 2002-2003, according to a report released today by the Office of Advocacy of the U.S. Small Business Administration (SBA)
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Spamming spammers?
IBM to offer service to bounce unwanted e-mail back to the computers that sent them. IBM unveiled a service Tuesday that sends unwanted e-mails back to the spammers who sent them.
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Sarah Lacy
Diller's Search Finds Ask Jeeves
Acquiring the search company will give IAC/InterActiveCorp. a chance to become a top player in the promising local market. It's not Barry Diller's fault that he's late to the Internet search game. His company, IAC/InterActiveCorp. (IACI ), tried buying 60% of search site Lycos near the peak of the Internet boom in 1999 for $4 billion -- a deal Lycos investors thought was too cheap. Lycos sold to Terra Networks for $12.5 billion a year later.
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Karon Thackston
"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
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Karen E. Klein
Narrow Focus, Broader Gains
A single ad that tries to hit all market segments just won’t cut it. For better returns on your promotional dollar, don’t let the focus get fuzzy.
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Chris Isidore
Interest rate losers and winners
Some businesses are particularly at risk, but there are companies that might be worth a look. There are far more corporate losers than winners in a rising-rate environment but if you look hard enough, there are a few companies that should benefit as interest rates climb.
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Jonathan Steiman
Federal Budget Offers Boost to SBA
A bipartisan amendment to President Bush's $2.57 trillion budget proposal seeks to increase the SBA's budget to help restore microloan programs. Amid last Thursday's fracas on Capitol Hill, while the House and Senate passed two competing versions of the 2006 budget and baseball sluggers faced off against legislators, the Small Business Administration (SBA) received some welcome support.
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