Advocacy Saves Small Business $6.6 Billion In FY 2005
Result Of The Voice Of Small Business Heard In Washington.
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The Thinking Man's Outsourcing
A surprising number of U.S. companies are sending their most complex activities overseas.
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The Sky's the Limit
When it comes to building their businesses, women lag far behind men--but that's changing fast.
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Baby Boomers: Changing Paradigms of Aging; New AARP State President to Empower Boomers to Continue Legacy of Social Change.
As the first of the nation's 77 million Baby Boomers turns 60 this year, AARP research shows that they are well positioned to redefine aging.
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B2B vs. B2C marketing -- do the differences matter?
Not long ago, on a panel with a number of Denver-area agency peers discussing the marketing landscape for 2006, one of them commented, "With all due respect, I really don't see the difference between business-to-consumer (B2C) and business-to-business (B2B) marketing. After all, you're still selling a product to a person."
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Interactive marketing is a paradox
The Web is in vogue with marketers. While overall advertising is flat, online ad spending will grow 30 percent this year to $16 billion, and is projected to more than double to $28 billion by 2010.
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