November 2008 Issue
  Featured Articles
In this issue:
Reformed Rule Encourages Small Firms To Recycle
Master the Art of Saying Less and Selling More
Notice Me
Should You Bring Advertising Expertise In-House?
RSS: Get Your Info Out There
 
 
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SBA
Reformed Rule Encourages Small Firms To Recycle
WASHINGTON, D.C. – Small businesses will be encouraged to recycle and reclaim their waste under a reformed rule recently finalized by the EPA. As part of the Regulatory Review and Reform (r3) initiative, the Office of Advocacy named the “definition of solid waste” as one of this year’s Top 10 Rules for Review and Reform.
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Barry Farber
Master the Art of Saying Less and Selling More
Make every word you say count by becoming a better listener.
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Geoff Williams
Notice Me
In 2005, the beverage maker Snapple attempted to create the world’s largest ice pop made of its own product. The frozen bar--hoisted above Times Square in New York City--measured 25 feet tall and weighed 17.5 tons. But it melted much faster than expected, prompting panicked tourists to run as a sticky, sugary mess of strawberry-kiwi flavored fluid flooded the streets. That probably wasn’t the intended outcome, but at least it got people’s attention.
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Sarah Jane Gilbert
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms.
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Pete Swabey
Web 2.0 In Business
Ten outstanding examples of business social media projects harnessing the power of community and collaboration. Three qualities make Web 2.0 resemble the Internet in the 1990s: it is over-hyped, it is poorly understood and it is – without doubt – revolutionising business.
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Jim Kimmons
RSS: Get Your Info Out There
RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.
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