SBA College Education, Good Grades are Factors in Mobility of Self-employed Workers Toward Innovative States
WASHINGTON, D.C. – It’s a story that comes with its own truism: “nothing succeeds like success.” States with higher gross state product growth are more likely to attract highly mobile and high-achieving college graduates, both self-employed and wage-and-salary workers, according to Office of Advocacy research based on the U.S. Department of Education’s 2003 Baccalaureate and Beyond (B&B) data base.
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Michael Port Save the Sale with Service
Imagine you are a customer. (You know, one of those people who buys things from companies like yours.) Now imagine the companies you deal with making a series of customer service blunders and sales mishaps. Shocking! Let's see if we can turn these blunders and mishaps into simple sales strategies that actually save the sale. Read more >>>
Jessica Tsai Who Do You Trust About Trust?
What to do with conflicting research from reputable sources. With consumers getting better at blocking out blatant ads—despite having to do so across a rapidly expanding number of channels—marketers are struggling to connect with audiences. Companies desperate to adapt to a constantly changing marketplace are relying on industry research when devising their next strategy. Read more >>> Crystal Uppercue Tricks of the Trade: Integrate the “4 Ps” of Traditional Marketing into Your Plan Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps"). The Ps provide a framework for professional MBA types to gain their footing and strategize their outreach initiatives to reach their audiences and ultimately sell a product or service. Read more >>>
Thomas K. Grose Having It Both Ways in Advertising
The Ila Dusk is a personal alarm for women that's flying off the shelves of leading U.K. retailers and will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH).Read More>>> Read more >>>
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