October 2007 Issue
  Featured Articles
In this issue:
Study Examines Linkages Between Gender And New Venture Performance
It's All in the Mind
Treasures in Tiny Packages
Shopping List
 
 
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SBA
Study Examines Linkages Between Gender And New Venture Performance
Gender may be linked to new venture entrepreneurial outcomes, according to the authors of a new study released by the Office of Advocacy of the U.S. Small Business Administration. The study empirically examines the influence demographic and psychographic variables have on new venture performance measures.
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Albert Saxon
It's All in the Mind
How do you connect with distracted prospects? Let's face it. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.
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Tony Chapelle
Treasures in Tiny Packages
With mammoth wirehouse branches and regional outlets scattered all over the country, it's easy to overlook the smaller shops that many advisors say are just as good-if not better-than the big firms.
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Ruth P. Stevens
Shopping List
When it comes to choosing business-to-business media, it's useful to separate acquisition and retention expenses.
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Tom Taulli
Foolish Book Review: "Sell Your Business Your Way"
Millions of people have large portions of their wealth tied up in small and midsized businesses. But as the baby boomer generation ages, what will happen to these enterprises? Will they be sold off, passed on to the next generation, or perhaps even liquidated?
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