October 2008 Issue
  Featured Articles
In this issue:
Snowe Bill Will Simplify Home Office Deduction
Branding? OK...If You Own a Cattle Ranch
For Local Search, It's All About the Online-Offline Gap
Cheap Shipping Doesn't Matter
Turning Points
 
 
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SBA
Snowe Bill Will Simplify Home Office Deduction
WASHINGTON, D.C. – Chief Counsel for Advocacy Thomas M. Sullivan has commended Senator Olympia Snowe (R-ME) for introducing the “Home Office Deduction Simplification and Improvement Act of 2008” (S. 3371). The bill will simplify the home office deduction by introducing a standard deduction for small business owners.
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Herschell Gordon Lewis
Branding? OK...If You Own a Cattle Ranch
Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the key to customer loyalty. Uhhh…I beg to differ.
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Michael Boland
For Local Search, It's All About the Online-Offline Gap
The need to bridge the gap between the online and offline worlds stuck out as a key issue during a pair of local search sessions run by the Kelsey Group at SES San Jose last week.
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Anders Bylund
Cheap Shipping Doesn't Matter
Tiny Enable Holdings (OTC BB: ENAB), the parent company of would-be eBay (Nasdaq: EBAY) competitor uBid, hopes to take the discount-merchandise market by storm with its reborn RedTag shopping site. The secret sauce? Cheap shipping!
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Chris Penttila
Personal Effects
Should you brand yourself along with your business? It was hard for Beth Vincent to eat well as a pregnant working woman on the run. Her hunger spawned an idea.
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Shannon McRae
Turning Points
Seventeen years ago, Karla Krueger made a risky decision and invested more than $20,000 in new computers for her graphic design business. At the time, Krueger didn’t know anything about computers--or anyone who used them. But she felt that if she didn’t make the switch, her business would slowly suffer.
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