Small Businesses Are Important Players in U.S. Business and Job Growth
WASHINGTON, D.C. – Small businesses will play an important role in the nation’s economic future. The Office of Advocacy’s Small Business Profile for the United States, released today, provides details about small business employment, business starts and closings, bank lending in 2008, the demographics of business ownership, and firm and employment change by major industry and firm size.
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What Have You Done for Me Lately?
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
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Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?
Marketers caught on early that emotion sells product. "Would your husband marry you again?" screams a Palmolive ad from 1921. (Not unless you scrub with Palmolive soap, honey.) Today, Heineken has promised warmer international relations via handoffs of Premium Light from mountain men to Indians to ballerinas.
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The 2009 Elite - ISS Belgium Sweeps Up Sales
At facility management company ISS, there's a long tradition of cleaning things up. Founded more than 100 years ago as a security firm, the Copenhagen-based company eventually expanded into cleaning (as well as catering, landscaping, and office support), and now has 300,000 employees across 42 countries.
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Blasting Away at Product Placement
Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation. Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers.
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Marketing to the Money Men
A wholesale provider of financial services tools finds a way to reach a better class of financial adviser.
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