September 2007 Issue
  Featured Articles
In this issue:
New Initiative To Address GAO Report
A Tale of Two Rivals
The Rise of the Digital Client
How Low Can You Go?
 
 
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SBA
New Initiative To Address GAO Report
A recent Government Accountability Office (GAO) report documents the need for more public participation and transparency in federal agencies’ review of their existing regulations. The Office of Advocacy’s new small business Regulatory Review and Reform (R3) initiative addresses many of the issues raised in the GAO report.
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Larry Jaffee
A Tale of Two Rivals
There's no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.
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Barton Goldenberg
The Rise of the Digital Client
In the CRM industry's first era (1980 to 2000), we integrated sales, marketing, customer service, e-business, and business analytical functionality. In the second era (2000 to the present), we moved into real time. We've now entered the third era, a paradigm-shifting period I call the "Digital Client Era."
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Stephanie Clifford
How Low Can You Go?
Cutting prices can send a powerful message. But it also can backfire. Most people consider cutting prices to be a powerful way to attract new customers. But it's not always so simple. A price tag, after all, says a lot about a product or service.
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Esther Shein
The Ultimate Test Drive: Why companies are turning to customers for help with design.
In 1927, the first cars rolled off the production line at fledgling Swedish automaker Volvo. The inaugural $800 sedan came in two versions: an open-bodied touring model and a "saloon" (that is, covered) model.
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