Featured Articles
Small Business Economic Conditions Improve In The Second Quarter
Economic conditions for small business improved in the second quarter of 2004 according to the recently released Quarterly Indicators: The Economy And Small Business. The report, issued by the Office of Advocacy, shows proprietors’ income increased at an annualized rate of 14.8 percent and the National Federation of Independent Business (NFIB) optimism index remained in record high territory.
Read more >>>
There's been a fundamental change in the U.S. economy in the last 20 years. Employment at blue chip companies has fallen as productivity has climbed, but overall employment is up. The reason is simple: Small businesses…
Read more >>>
On Target
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience. Read more >>>
Marketing Your Way to Millions
Okay -- the lights are on and you're open for business. Now what? Read more >>>
The 9 Most Powerful Leverage Points to Turn Website Visitors Into Customers
High traffic counts are worthless statistics unless it adds to your bottom line.
Thousands of unique visitors a day to your website may seem like an achievement, but you can't pay your mortgage with it. You must learn to convert those visitors into buyers. Read more >>>
Sell It Again, This Time with Feeling
Here's a simple formula that makes connecting with prospects more likely, and minimizes their grounds to raise objections.
Read more >>>
New vPresentation Email Marketing Services (VEMS) Features
New CRM Tools
Does your business use a Customer Relationship Management (CRM) system to track clients and leads for your sales and marketing efforts? If you did you know that you can connect the VEMS platform to many of those systems?
We currently support CRMs like ACT, Goldmine, Siebel, Onyx, and, in a few weeks, a new version for Salesforce. For those of you using a different system we have an XML API that you can set up to move campaign data back and forth between our email platform and your CRM system in real time or at set times.
Imagine your sales team being able to instantly know what campaigns your clients and prospects have received and what actions they have taken in the email and past the click to your site before they pick up the phone to make that next call. Know what items they have bought, whitepapers they have downloaded, pages they have visited in your sites and much more.
And being able to roll up your campaigns into your current measurement systems not only saves time but makes tracking the ROI obtainable.
